Lucky Signs is a woman-owned and operated small business crafting custom, hand-painted signs in Richmond, Virginia.

Overalls: Handy Ma’am Goods
Photo credit: Farrah B. Fox

Hi there! I’m Sarah, the lady behind the brush.  

My passion for letters began in 2014, shortly after I graduated from art school while working in a local restaurant. I took it upon myself to maintain the restaurant’s daily chalkboard and soon became obsessed with this ubiquitous form of communication: Signs! I particularly loved the challenge of creating sidewalk signs, with their intent to compel an audience of would-be passers-by. Hooked on the power of everyday signage, I began to deeply explore lettering as a trade as well as an art-form. 

In February of 2017, I leapt into full-time sign painting, and named my new business Lucky Signs, as I felt fortunate to be doing work that I was truly passionate about.

Since then, I’ve had the privilege of working with all kinds of businesses and people, including branding agencies like Campfire & Co, co-working spaces like Gather, popular restaurants like Richmond’s Pizza Bones, and cafes like Sugar & Twine. 

As Lucky Signs continues to grow, I will always consider myself a lifelong student of the sign painting trade. My toolbox of tricks continues to expand, which means that Lucky Signs is always offering a better service today than yesterday.

-Sarah Apple
(the lady behind the brush)